Privacy Policy

StyleMirror ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at stylemirrorapp.com and our mobile application (collectively, the "Platform"). Please read this policy carefully. By using the Platform, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

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We collect information you provide directly to us, such as:

• Account information: name, email address, and password when you create an account
• Profile information: body measurements, style preferences, brand preferences, and occasion preferences
• Photos: full-length photos you upload for styling analysis
• Purchase and feedback data: items you purchase, save, return, or rate through the Platform
• Communications: messages you send to our support team

We also collect certain information automatically when you use our Platform:

• Usage data: pages viewed, features used, clicks, and time spent on the Platform
• Device information: device type, operating system, and browser type
• Location data: approximate location based on IP address (not precise GPS location unless you grant permission)
• Cookies and similar tracking technologies

2. How We Use Your Information

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We use the information we collect to:

• Provide, maintain, and improve our AI styling services
• Generate personalized outfit recommendations tailored to you
• Process transactions and send related information, including purchase confirmations
• Send you daily outfit drops and style notifications (with your permission)
• Monitor and analyse usage patterns to improve our Platform
• Detect and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations

3. Sharing Your Information

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We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Affiliate and retail partners: When you click a shopping link, we share anonymised referral data with our affiliate network partners (such as CJ Affiliate, Rakuten Advertising, and Impact) solely to track commissions. We do not share personally identifiable information with retailers.
• Service providers: We share data with third-party vendors who assist us in operating our Platform, subject to confidentiality obligations.
• Legal requirements: We may disclose your information if required by law or if we believe disclosure is necessary to protect our rights or the safety of others.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.

4. Cookies and Tracking Technologies

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We use cookies and similar tracking technologies to track activity on our Platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Platform may not function properly.

We use affiliate tracking pixels and UTM parameters to attribute purchases made through our Platform to our affiliate network partners (CJ Affiliate, Rakuten Advertising, Impact). This is standard practice for commerce platforms and does not involve sharing your personal data with those networks.

5. Data Retention

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We retain your personal information for as long as your account is active or as needed to provide our services. You may request deletion of your account and associated data at any time by contacting us at info@stylemirrorapp.com. We will process deletion requests within 30 days, subject to legal retention requirements.

6. Your Rights (CCPA and GDPR)

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Depending on your location, you may have the following rights regarding your personal data:

• Right to access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your personal data ("right to be forgotten")
• Right to restriction: request that we limit how we use your data
• Right to data portability: request your data in a machine-readable format
• Right to object: object to our use of your data for certain purposes
• Right to opt out of sale: we do not sell personal data, but you may request confirmation

To exercise any of these rights, contact us at info@stylemirrorapp.com.

7. Children's Privacy

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Our Platform is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us at info@stylemirrorapp.com and we will take steps to delete such information.

8. Security

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We implement commercially reasonable security measures to protect your personal information, including encryption of data in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

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We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a prominent notice on our Platform. Your continued use of the Platform after the effective date constitutes acceptance of the updated policy.

10. Contact Us

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If you have questions about this Privacy Policy or our privacy practices, please contact us directly: